Sanders Pierce’s Semiotic Study

Almost all fast-moving consumer goods (FMCG) use plastic-based packaging because it is easy to shape, can be colored, and raw materials are cheap. Aqua bottle uses PET (Polyethylene Terephthalate) plastic, the problem occurs when disposable becomes waste, difficult decompose, complex recycling process resulting in environmental pollution even become one of factors climate crisis. presents Life products which interesting study semiotically what messages contained them. The method used this research qualitative, with a netnography approach, instruments visual observations, news articles, supporting data from various agencies literature studies described analyzed using Sanders Pierce’s semiotic theory. In study, concluded that…. results expected add insight terms design appreciation campaign recycle plastic waste into new forms Indonesia.
 
 Keywords: packaging,